The Art of Color: Shea Moisture’s New Color System

For the natural who has been feenin’ to dye her hair without the use of Henna.. or for the natural who has been wanting to go blonde forever.. Shea Moisture has heard your cry.

Not only have they heard it, they provided a solution.

There are 400 lucky Target locations throughout the U.S selling Shea Moisture’s new Hair Color System. What’s so awesome about this new color system? Well, it’s ammonia-free with natural and certified organic ingredients in 12 vibrant colors. The color is permanent and contains peroxide as it lifts colors and lightens hair. The 12 different colors include: light blonde, medium golden blonde, dark golden blonde, light brown, medium brown, dark brown, medium chestnut brown, light auburn, dark auburn, jet black and soft black.

Shea Moisture’s new Hair Color System takes a fresh, innovative and artistic approach to dyeing hair. It reflects the passion, thought, vision and skill that goes into helping women (..or men) express themselves and their natural beauty. “We fused our knowledge of natural and certified organic healing ingredients with safe science, insights from top salon professionals and years of listening to women who wnat to enchance the health and beauty of their hair – as naturally as possible,” wrote SheaMoisture CEO Richelieu Dennis.

What’s In The Dye?

+ Certified organic ingredients, including: organic Shea butter, flaxseed oil & organic glycerin.

+ A soy protein is added to the formula of the dye which volumizes your hair by placing a protein patch where your hair is the weakest.

+ Linseed Oil, a natural preservative extracted from the Flaxseed, is used to protect the natural hair bristles of artist paint brushes, which are frequently washed.

Priced at a reasonable $14.99, you will receive the color Crème, radiant developer Crème, Raw Shea Moisture Retention Shampoo, Raw Shea Restorative Conditioner, Raw She Reconstructive Finishing Elixir and of course an application brush & latex-free gloves. It is not available online at this time.

For more information regarding Shea Moisture’s new Hair color System visit their Facebook.

So any takers? If so, what colors are you thinking about trying?